Major Dutch football club PSV has signed a partnership deal with a Anydirect direct and its sponsorship will be paid entirely in bitcoin. The football club said:
“PSV is the first club in the EU to receive the sponsorship amount in crypto, The entire sponsorship amount will be paid in bitcoin. PSV is the first club in the EU to receive the sponsorship amount in crypto.
Frans Janssen, Commercial Director at PSV, commented: “The possibilities and the future that the world of cryptocurrency offers is very promising. As a club in the heart of the Brainport region, we are always innovating, cryptocurrency fits well into this picture.”
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